finance Investment firm discovers shocking new strategy: Spelling its name correctly Ellsworth Toohey

rebranding Waikiki hotel dumps Trump name in mad dash for a new image Carla Sinclair

twitter Elon Musk kills off Twitter's 'Larry Bird' logo in favor of an 'X' Rusty Blazenhoff

WTF The Wienermobile has a new name—is it temporary? Rusty Blazenhoff

Rebranding How to redesign your professional social media presence Caroline Siede

politics Judge orders Trump's name removed from the Kennedy Center Rob Beschizza

Technology Richard Dawkins renamed Claude "Claudia" and decided she's conscious Ellsworth Toohey

politics Discord messages in Bannon crypto lawsuit: "This looks sooooo neglegent" Ellsworth Toohey

mistakes W is a European clone of X for the Davos set Rob Beschizza

Business Startup files to claim Twitter trademark after Musk abandoned it Ellsworth Toohey

mistakes Philadelphia Art Museum fires director after hated rebrand Rob Beschizza

politics White House rubble dumped on golf course Rob Beschizza

retrogaming Is this Britain's best arcade? Rob Beschizza

Culture The Goonies was a great movie, but it does not define Gen X Jason Weisberger

silly Oscar Mayer's Wienie 500: hot dogs hit the track Jason Weisberger

politics Marjorie Taylor Greene: Grand Moff of 'The Gulf of Ignorance' Jason Weisberger

mistakes 560lb Twitter logo removed from company HQ is up for auction Rob Beschizza

politics Costco claps back at "reprehensible radical right" organization's anti-DEI demand Jennifer Sandlin

Technology Interpol's bizarre attempt to rebrand major online fraud scheme Ellsworth Toohey

Funny Industrial soap that sounds like Spongebob screaming and looks just like him Popkin