A cereal bowl that amplifies the "snap, crackle, and pop" of your Rice Krispies

Be still my heart. There's a cereal bowl that lets you listen to the snap, crackle, and pop of your Rice Krispies! I'm just hearing about it but apparently the "Snap Crack and Pop Amplifier Cereal Bowl" was designed by Dominic Wilcox back in 2015:

Kellogg’s challenged artist and designer Dominic Wilcox to make breakfast more interesting and fun for families and children going back to school in September. Over the course of 10 weeks he designed 7 inventions and prototypes from a robot spoon to a head worn cereal serving device.

The sound of Rice Krispies popping is a well known sound for many breakfast eaters, particularly from their childhood. Instead of hearing a quiet snap crackle and pop why not increase the sound? This technological cereal bowl amplifies the sound of Rice Krispies using a microphone and volume control. Simply fill the bowl with Rice Krispies, pour in the milk, with on the bowl and increase the volume of the pops by turning the dial.

"Well, turn it up, man!"

Check out Dominic's other neat-o inventions at his website.

(Dude I Want That)

Thanks a million, Kent! Read the rest

Soft, big Lucky Charms marshmallows headed to stores

These aren't the chalky little marshmallows you'll find in Lucky Charms cereal. Thanks to a collab with Jet-Puffed, large, soft versions of the cereal's hearts, moons, stars, and clovers will be available nationwide indefinitely in September.

Fun fact: According to an old General Mills press release (via Wikipedia), each of the marshmallow's shapes have magical "powers."

Hearts – power to bring things to life Shooting Stars – power to fly Horseshoes – power to speed/slow down time Green Clovers – luck, but you will never know what kind of luck you will get Blue Moons – power of invisibility Rainbows – instantaneous travel from place to place Red Balloons – power to make things float Unicorn – according to the inaugural cereal box, unicorns can "cleanse water with a touch of their horn," "heal whatever troubles you," and "always know when you are telling the truth" Moon – power to change alternate gravity

It appears you'll only be able to harness the powers of the pink hearts, blue moons, yellow stars, and green clovers with this new product.

(People) Read the rest

This cereal sippy cup mixes in the milk as you drink it

Finally, an invention worth its weight in gold. The CrunchCup is a to-go cup for your cereal and milk.

It's comprised of two cups; one for the cereal and the other for the milk. Each cup has it's own hole so that the cereal and milk don't meet until they hit your mouth.

Pre-order it now for $25. (It reminds me a little of those "magic" milk bottles for dolls.)

Watch and learn:

(Geekologie) Read the rest

Meat-flavored breakfast cereals

Oh no, here's something we definitely didn't ask for: sweet-and-savory meat-flavored cereals. On March 7 (to sync with National Cereal Day), Post is releasing two new limited-edition Honey Brunches of Oats flavors, Chicken & Waffles and Maple Bacon Donut. Both will be available at Walmart stores for a limited time.

Popsugar:

...the Chicken and Waffles cereal will feature mini chicken drumsticks and tiny waffle shapes, while the Maple Bacon Donuts flavor will feature doughnut-shaped cereal sprinkled with individual "bacon" bits. Boxes will sell for $2.98 each, and once they're gone, they're gone for good.

(Geekologie) Read the rest

The latest sign of the Apocalypse: Sour Patch Kids, the cereal

An open letter to Post Consumer Brands:

In regards to your new Sour Patch Kids cereal, I quote Dr. Ian Malcom (and if there was EVER a time to pull out this quote, it's now):

"Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should."

And, they really shouldn't have.

Sincerely, Rusty.

P.S. Are you marketing these to kids or stoners?

---

Folks, it's not April 1st and this doesn't appear to be a joke. The new Sour Patch Kids cereal will be available at Walmart on December 26. Come next June, it will be available in a grocery store near you. Candy cereal, yup.

image via Facebook Read the rest

It's not easy to make Lucky Charms from scratch

Remember Claire Saffitz, the pastry chef from Bon Appétit who made her own versions of Skittles, Kit Kats, and other junk foods? Well, she's back, and now she's doing her best to figure out how real Lucky Charms are made so she can create a gourmet version. As it turns out, it's not easy to make cereal from scratch. In the nearly 20-minute long video, we get to see her failures and disappointments that eventually lead her success. If you make it to the end, she shares the final recipe.

Read the rest

Captain Crunch Oops All Berries was the best cereal…

…until we ate it, and learned that sometimes convenience isn't quite so convenient.

Watch the Jackson 5's cereal commercials

Long before the infamous Pepsi commercial, Michael Jackson and his brothers pitched breakfast cereal! Read the rest

Pow!, the fourth Rice Krispie elf… from space

Snap! Crackle! and Pop! are the embodiment of Rice Krispies cereal. They were born in 1928 when artist Vernon Grant was inspired by a Rice Krispies radio jingle describing how the puffed grains "merrily snap, crackle and pop in a bowl of milk," so he drew the three elves and sent them off to Kellogg's ad agency of record. But for a few short years in the 1950s, there was a fourth elf. A space elf! His name? Pow! If not for the Internet, Pow! would be lost to time. He appeared in two TV commercials. "Pow means power and power's nice! Rice Krispies power from whole grain rice!” said the announcer... "Now Pow doesn't say much...he just goes ahead and does things...like putting power into every...lightweight spoonful of Kellogg's Rice Krispies!"

Smithsonian has the full story: "The Untold Tale of Pow!, the Fourth Rice Krispies Elf." Read the rest

The Franken Berry Stool (aka red poop)

In 1972, Franken Berry cereal, then a brand new product, was the subject of a paper in the medical journal Pediatrics because it caused a 12-year-old to have red poop. He had been hospitalized for several days for what appeared to be rectal bleeding but turned out to have been the red dye (FD&C Red No. 2 and No. 3) in the Franken Berry. In related news, Booberry can turn your stool green. "Benign Red Pigmentation of Stool Resulting from Food Coloring in a New Breakfast Cereal (The Franken Berry Stool)" (Pediatrics via Smithsonian) Read the rest