If it's shaped like a golden sponge snack cake, and tastes like a golden sponge snack cake, it must be a golden sponge snack cake, right? Well, not this time. Post Consumer Brands and Hostess have just announced they are introducing a frickin' Twinkies cereal to grocery stores in December.
From the press release:
Twinkies Cereal replicates the distinctive taste and familiar oblong shape of the golden-colored snack cake, delivering delightful sweetness in every bite...
"In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite," said Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands. "Knowing that taste remains the No. 1 purchase driver of cereal, we conducted multiple consumer tests, and the new Twinkies Cereal delivered. We think fans will find that it not only tastes great with milk but also outside the bowl."
What did we do to deserve this?!
images via Post Hostess Twinkies/CNBC Read the rest
Be still my heart. There's a cereal bowl that lets you listen to the snap, crackle, and pop of your Rice Krispies! I'm just hearing about it but apparently the "Snap Crack and Pop Amplifier Cereal Bowl" was designed by Dominic Wilcox back in 2015:
Kellogg’s challenged artist and designer Dominic Wilcox to make breakfast more interesting and fun for families and children going back to school in September. Over the course of 10 weeks he designed 7 inventions and prototypes from a robot spoon to a head worn cereal serving device.
The sound of Rice Krispies popping is a well known sound for many breakfast eaters, particularly from their childhood. Instead of hearing a quiet snap crackle and pop why not increase the sound? This technological cereal bowl amplifies the sound of Rice Krispies using a microphone and volume control. Simply fill the bowl with Rice Krispies, pour in the milk, with on the bowl and increase the volume of the pops by turning the dial.
"Well, turn it up, man!"
Check out Dominic's other neat-o inventions at his website.
(Dude I Want That)
Thanks a million, Kent! Read the rest
These aren't the chalky little marshmallows you'll find in Lucky Charms cereal. Thanks to a collab with Jet-Puffed, large, soft versions of the cereal's hearts, moons, stars, and clovers will be available nationwide indefinitely in September.
Fun fact: According to an old General Mills press release (via Wikipedia), each of the marshmallow's shapes have magical "powers."
Hearts – power to bring things to life
Shooting Stars – power to fly
Horseshoes – power to speed/slow down time
Green Clovers – luck, but you will never know what kind of luck you will get
Blue Moons – power of invisibility
Rainbows – instantaneous travel from place to place
Red Balloons – power to make things float
Unicorn – according to the inaugural cereal box, unicorns can "cleanse water with a touch of their horn," "heal whatever troubles you," and "always know when you are telling the truth"
Moon – power to change alternate gravity
It appears you'll only be able to harness the powers of the pink hearts, blue moons, yellow stars, and green clovers with this new product.
(People) Read the rest
Finally, an invention worth its weight in gold. The CrunchCup is a to-go cup for your cereal and milk.
It's comprised of two cups; one for the cereal and the other for the milk. Each cup has it's own hole so that the cereal and milk don't meet until they hit your mouth.
Pre-order it now for $25. (It reminds me a little of those "magic" milk bottles for dolls.)
Watch and learn:
(Geekologie) Read the rest
Oh no, here's something we definitely didn't ask for: sweet-and-savory meat-flavored cereals. On March 7 (to sync with National Cereal Day), Post is releasing two new limited-edition Honey Brunches of Oats flavors, Chicken & Waffles and Maple Bacon Donut. Both will be available at Walmart stores for a limited time.
...the Chicken and Waffles cereal will feature mini chicken drumsticks and tiny waffle shapes, while the Maple Bacon Donuts flavor will feature doughnut-shaped cereal sprinkled with individual "bacon" bits. Boxes will sell for $2.98 each, and once they're gone, they're gone for good.
(Geekologie) Read the rest
An open letter to Post Consumer Brands:
In regards to your new Sour Patch Kids cereal, I quote Dr. Ian Malcom (and if there was EVER a time to pull out this quote, it's now):
"Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should."
And, they really shouldn't have.
P.S. Are you marketing these to kids or stoners?
Folks, it's not April 1st and this doesn't appear to be a joke. The new Sour Patch Kids cereal will be available at Walmart on December 26. Come next June, it will be available in a grocery store near you. Candy cereal, yup.
image via Facebook Read the rest
Remember Claire Saffitz, the pastry chef from Bon Appétit who made her own versions of Skittles, Kit Kats, and other junk foods? Well, she's back, and now she's doing her best to figure out how real Lucky Charms are made so she can create a gourmet version. As it turns out, it's not easy to make cereal from scratch. In the nearly 20-minute long video, we get to see her failures and disappointments that eventually lead her success. If you make it to the end, she shares the final recipe.
Read the rest
…until we ate it, and learned that sometimes convenience isn't quite so convenient.
Long before the infamous Pepsi commercial, Michael Jackson and his brothers pitched breakfast cereal! Read the rest
Snap! Crackle! and Pop! are the embodiment of Rice Krispies cereal. They were born in 1928 when artist Vernon Grant was inspired by a Rice Krispies radio jingle describing how the puffed grains "merrily snap, crackle and pop in a bowl of milk," so he drew the three elves and sent them off to Kellogg's ad agency of record. But for a few short years in the 1950s, there was a fourth elf. A space elf! His name? Pow! If not for the Internet, Pow! would be lost to time. He appeared in two TV commercials. "Pow means power and power's nice! Rice Krispies power from whole grain rice!” said the announcer... "Now Pow doesn't say much...he just goes ahead and does things...like putting power into every...lightweight spoonful of Kellogg's Rice Krispies!"
Smithsonian has the full story: "The Untold Tale of Pow!, the Fourth Rice Krispies Elf." Read the rest
In 1972, Franken Berry cereal, then a brand new product, was the subject of a paper in the medical journal Pediatrics because it caused a 12-year-old to have red poop. He had been hospitalized for several days for what appeared to be rectal bleeding but turned out to have been the red dye (FD&C Red No. 2 and No. 3) in the Franken Berry. In related news, Booberry can turn your stool green. "Benign Red Pigmentation of Stool Resulting from Food Coloring in a New Breakfast Cereal (The Franken Berry Stool)" (Pediatrics via Smithsonian) Read the rest