Watch: New Wave TV commercial for Hawaiian Punch with music by DEVO's Mark Mothersbaugh

This totally excellent computer animated television commercial for Hawaiian Punch was created in 1987 by Omnibus/Abel, the ill-fated company born from the merger of Omnibus Computer Graphics with computer animation pioneer Robert Abel's Abel and Associates.

From Vintage CG:

Rarely seen is this full 90 second version.... Music is by Mark Mothersbaugh (of DEVO), who later admitted to embedding a subliminal message: "Sugar is bad for you."

Excerpts from the commercial later turned up in the classic computer animation VHS compilation "Beyond the Mind’s Eye," the content of which you can enjoy below:

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A delightfully bad US Army animation starring a talking floppy disk (1985)

From TMeeks01:

This bit of ancient animation history was programmed in GW-Basic on a Mindset Computer.

The "live" sets included full size props, such as the typewriter and schoolroom desk, and doll house furniture, such as the paintings and the easel.

Overlays were accomplished by partially drawing the figures, rather than chromakeying the live shot, cutting away part of the character around a prop that was to be in the foreground.

(via r/ObscureMedia)

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