"America's #1 lubricant brand" K-Y has a new look. Intentionally designed to represent a vulva, the brand's new logo is described as follows by its creator, Design Bridge New York:
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A strong symbol of female sexual power was placed right at the heart of the new brand identity – the ruby. Framed perfectly by the newly crafted K & Y, the ruby is a celebration of the vulva and a symbol of uncompromising passion and enjoyment. This new, unapologetic distinctive asset transforms across touchpoints to talk to the different forms of sexual pleasure that the brand wants to encourage.
Claire Parker, Executive Creative Director at Design Bridge New York, explained, “We’ve unleashed a distinctive brand asset that was always there, it just never had any strength or purpose. By making it intentional, we’ve loaded it with meaning and brought a sensuality and confidence to the brand that was lacking before. An enormous step for a brand that was previously at best asexual, at worst clinical.”
The Design Bridge team came up with the simple yet powerful creative idea of “Let’s talk about sex”, and were inspired by the brand’s curious and sensual, yet uncompromising and expert new personality. With the vulva now so clearly celebrated at the heart of the brand, the surrounding brand world and assets were developed to further normalize female pleasure and build confidence between the sheets.
On pack, bespoke typography and iconography bring this creative idea and personality to life through playful, conversational messaging about each product, which in turn helps women to find the right product for them.
I have been very happy Liquid Wrench Lock and Hinge Lube.
The back lid on my Volkswagen Vanagon started sticking a few years ago. A responsible person who does things right would likely take the panels off, clean everything up and lubricate it with whatever factory stuff was used. I have just taken to spraying some of this dry lube in the locks and other mechanisms once every year or so.
Doors and locks that were sticking or squeaky around the house have also been cured with one or two squirts of this 'ceflon' lubricant.
The spray straw is billed as some kind of special design. It is a very useful straw for directing lube where you want it, like on every other can of spray lube I've seen since the 80s or 90s?
Got sticky locks or squeaky hinges? This stuff is good.
Liquid Wrench LHL04/6 Lock and Hinge Lube - 4.5 oz. via Amazon Read the rest
WD40 has replaced its traditional taped-on, easy-to-lose nozzle straws (so important for getting the slippery stuff into the stuck places) with a pair of new options: a "smart straw" that is permanently affixed and delivers either a focused beam or a wide blast, controlled by a thumb-button; and a poseable metal "EZ Reach" straw that you bend into the desired shape and then direct, allowing you to squirt into hard-to-reach, places around corners and behind obstacles.
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Apparently officials at San Francisco International airport are size queens. When selecting vendors for the terminals, SFO uses gross revenue as an indicator a business can handle their scale. Read the rest
If your next hookup app "date" has this strange white contraption on the nightstand, it's not a high-tech reading lamp. It's Pulse, a personal lubricant warmer and touchless dispenser. It's also a good sign that they use a whole lotta lube for who knows what. Read the rest
I really like Finger Ease guitar string lubricant. While I doubt the spray does a thing for the sound of my strings, I find it allows me to play for quite a bit longer.
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The legendary 55-gallon barrel of water-based love lube is now half-off at Amazon. I wasn't quite sure what to say about this slippery deal, myself, but reviewers there dove right in.
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Carla was completely drenched, and her momentum slid her to the front door - which she somehow managed to pry open with a pair of oven mitts. The last thing I knew, "No-Fun Carla" was screaming profanities and sliding down three flights of steps. I didn't pay much attention because I was too busy trying to salvage the lube. I managed to get about half of it back into the barrel - the other half probably seeped into Mrs. Pulaski's unit below me. I never bothered to ask if she appreciated the free gift of lubricant. — Jerome Albertson, Topeka