I'm not making this up: Crayola is making makeup.
Yep, in a partnership with young adult retail brand ASOS, Crayola now has a line of 58 vegan and cruelty-free beauty products, which includes "face crayons," mascara, highlighters, and eyeshadow palettes. Shades, such as Tumbleweed and Dandelion, match the names of actual Crayola crayons.
Elle notes the collection is "gender fluid," citing a press release about the line from ASOS. They also note that both men and women are shown wearing the product in the campaign's photos.
And no, you can't just use real crayons as makeup. They're not "designed, tested, or approved" for that purpose, according to the crayon giant's website.