Doc Martens with velcro straps

Daiki Suzuki's menswear brand Engineered Garments took the iconic Dr. Martens 1461 shoe and made them into grandpa shoes by adding velcro straps.

They're available in five colors at End. Clothing for $229/pair.

Previously: William Blake Doc Martens and Turn your shoes into roller skates

(The Awesomer) Read the rest

Velcro doesn't want you to call it 'velcro' anymore

The Velcro company has some news for us: they don't want us to call velcro, well, velcro anymore. It's important enough to them that their "legal team" made an amusing music video about it to tell us why.

Our Velcro Brand Companies legal team decided to clear a few things up about using the VELCRO® trademark correctly – because they’re lawyers and that’s what they do. When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their *insert fastening sound.* So please, do not say “velcro shoes” (or “velcro wallet” or “velcro gloves”) - we repeat “velcro” is not a noun or a verb. VELCRO® is our brand. #dontsayvelcro

What do they want you to call velcro now? "Hook and loop."

I wish you luck with that, VELCRO®.

(reddit) Read the rest